The Future of ESG: How Subscription Models Are Fueling Business Growth in Tech 🌱📈

Hey everyone! 👋 I’m super excited to share our latest research paper: The Sustainability Gap: How the Tech Industry is Outperforming the SEC's Regulation, written in collaboration with my friend Michael Mansard from Zuora. 🌍💡

If you think ESG (Environmental, Social, Governance) is just another regulatory box to tick, think again! 😏 This paper shows that ESG is actually a HUGE business opportunity—especially when paired with subscription models. We dig into how industry leaders like HPE and Google are making serious waves by turning sustainability into profits. 💸💚

The best part? You don’t need government regulations to kickstart your ESG efforts—you can start right now and turn it into a win-win for your company and the planet! 🌎💥

The Sustainability Gap: How the Tech Industry is Outperforming the SEC's Regulation

What’s Up with the Subscription Economy? 🤔

In case you missed it, the subscription economy is on fire 🔥, and it’s set to hit $1.5 trillion by 2025 (yes, trillion with a T).

Here’s why it’s booming:

• Predictable Revenue: Who doesn’t love a steady income stream, especially in uncertain times? 💵

• Stronger Customer Relationships: Subscription models mean constant engagement and happy, loyal customers. 😊✨

• Data is Power: Real-time data lets companies fine-tune their services and offer better, more personalized experiences. 📊

With customers preferring access over ownership (think Netflix, not DVDs), subscriptions are ticking all the boxes: convenience, personalization, and savings. ✅

Subscriptions & Sustainability: A Perfect Match ♻️💡

Here’s where it gets even better. Subscription models are driving sustainability in ways we didn’t see coming.

How? Check this out:

• Promoting Reuse: Why buy new when you can reuse? Subscriptions encourage refurbishment and longer product life. Less waste, more value! 🌱♻️

• Circular Economy Champions: Forget “take, make, waste”—subscription models support repaired, reused, and upcycled products, keeping them in use for longer. 🔄💪

• Cutting Overconsumption: Instead of hoarding, consumers get exactly what they need, when they need it. It’s efficient and reduces waste. 💧🛍️

• Lower Environmental Impact: Subscription services mean companies are rethinking their materials, energy use, and resource optimization. 🏭

Tech Companies Leading the Way 🚀

Our research spotlights how tech giants like HPE are already using subscriptions to supercharge their ESG goals and support their clients in that process at the same time. From cloud services to device leasing, they’re cutting their carbon footprint while keeping customers thrilled. Win-win! 🌟🌍

These companies are showing us that sustainability and profitability can go hand-in-hand. If they can do it, why not you? 😉

Why You Should Care 💥

Here’s the deal: subscription models are the future. It’s not just about locking in that predictable revenue—it’s about creating a sustainable business that keeps growing year after year. 📈🌿

Ready to dive deeper and learn how your company can leverage ESG and subscriptions to crush it in today’s market? 🚀

👉 Read our research paper: The Sustainability Gap: How the Tech Industry is Outperforming the SEC's Regulation to discover how you can harness this strategy for your own business. Trust me, you don’t want to miss this one. 🔍📘

The Sustainability Gap

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The future is bright for companies that innovate at the crossroads of business growth and sustainability—and subscription models are leading the way. Let’s make the most of it! 🌍✨💰

#SubscribeToSuccess #ESG #Sustainability #FutureOfBusiness #TechInnovation